Media

Publishing has evolved from printing presses producing text on paper to structuring data so that it can be used and reused in a variety of ways. This is the prime market opportunity for publishing companies, catalysed by the rapid growth in on-line content. This started with newspapers and magazines but book publishers are concerned with it, although public acceptance of e-books is not yet high. Another challenge to book publishers is price development: book pricing systems are controversial everywhere and globalisation will only complicate matters further.

As ever-higher volumes of book titles are traded through e-commerce, marketing tools are changing. Some book publishers have already started a kind of shop-in-a-shop within internet bookstores. With these new marketing tools branding (and thus the value of brand names) could become increasingly important, potentially influencing transfer pricing systems.

Voorne Partners has the solutions that can help your company create an effective operating platform to deal with the challenges ahead.