Electronics
Market growth for consumer electronics depends mainly on product innovation and economic development. 1998 - 2000 saw abundant, innovation-driven growth but then the speed of product innovation diminished as economic growth slowed. Cyclical market segments like semiconductors declined in 2002. The drive to cut manufacturing costs resulted in economies of scale, driving up globalisation in this sector. There is increasing dependence on global economic development.
Fast acceptance of new products like mobile phones has generated a saturated replacement market. Innovative digital applications should stimulate replacement demand. Expectations are high for DVD applications and flat screens. The telecommunications segment is poised to introduce a new generation of mobile phones, which calls for a new network structure. Other market segments, such as computers and digital copier/printers, are waiting for a new replacement cycle.
Voorne Partners has considerable experience in this industry. We have been deeply involved in business issues around the product push strategies from the product divisions and the translation required for (end) market development, rebate structures and price strategies, including the effects on its distribution channel. We have helped to define a European organisation for support as well as central functional departments and their relationships to the supporting country organisations. The impact and possible effects of (changes to) trading models has also been taken into account. We feel confident to say that we are in a position to help your company create the effective operating platform it needs to face the future with confidence.
